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Industry Articles
Top Website Navigation Tips
Written by Michaela Tilse   
Wednesday, 25 June 2008
The aim of a website's navigation is simply to allow users to get to the content they require. For sites that have a large number of sections and web pages (and information sites can be one of these) the navigation plan has to be properly researched and designed.
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Google Now Penalizing For Slow Landing Pages
Written by Michaela Tilse   
Thursday, 19 June 2008
There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.
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Looming IT skills drought
Written by SmartCompany.com.au   
Wednesday, 18 June 2008

Australia could be facing a shortage of IT professionals within the next few years if universities and businesses do not change the way the industry is educated and marketed, Melbourne University research says.

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The Importance of a Sitemap
Written by Michaela Tilse   
Tuesday, 17 June 2008

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

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How to write emails your customers will want to open
Written by smartcompany.com.au   
Monday, 02 June 2008

Customers are much more likely to open marketing emails if the subject line of the email is drafted in a compelling way, new research shows.

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The next global shortage… domain names?
Written by Smart Company   
Wednesday, 28 May 2008

The world could face a shortage of domain names in less than three years, a new report on the future of the internet economy by the Organisation for Economic Co-operation and Development argues.

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The new face(book) of recruiting
Written by Michael Phillips   
Wednesday, 21 May 2008
Who would have thought that the site that often becomes the target of Gen-Y could actually have some valuable business use. The site I’m talking about is Facebook, and up until now I have been one of the only Gen-Ys not using the site – out of an unjustified stubbornness to avoid “popular culture”.
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Is Twitter about to hit the big time?
Written by Smart Company   
Monday, 19 May 2008

Twitter – a social network that allows users to post short messages to their online friends by SMS or instant messenger – could be about to hit the web 2.0 mainstream, new usage data suggests.

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Wagging the long tail
Written by DENISE SHRIVELL   
Tuesday, 13 May 2008

Think your website is too small or niche to generate advertising revenue? Think again. Here are 10 tips to monetise your online platform. 

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China Likely To Censor The Web During Games
Written by Michaela Tilse   
Thursday, 08 May 2008

China says it can't promise that it won't censor the Internet this summer during the Beijing Olympics.

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