SM2 gathers interesting articles relevant to life, fun and business on
the Internet. Below is a collection of articles you may find useful. We
also archive all old news by month and year.
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There is no Such Thing as a Guranteed Search Engine Ranking |
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Written by Michaela Tilse
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Wednesday, 16 January 2008 |
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After spending the better part of everyday working on optimizing my
website, adding content, building links and trying to please the search
engines, it makes me mad to check my email and see another company
offering guaranteed rankings.
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6 Ways to Fix a Confused Information Architecture |
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Written by Jakob Nielsen
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Monday, 24 September 2007 |
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When your website's users consistently navigate to the wrong sections,
you have many options for getting users back on track, from better
labels to clearer structure.
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Written by Shaun Crowley
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Monday, 28 May 2007 |
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A lot of web copy is written by copywriters who aren’t
trained in writing for the web—and much of the rest is written by
people who aren’t trained writers at all. If you’re a designer who can
consult intelligently on basic copy improvements, you can gain a
substantial business advantage. This article is designed to help you do
just that.
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20 Tips For Good Web Copy |
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Written by Jason Lee Miller
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Tuesday, 13 March 2007 |
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Clean
is better. Eye-tracking studies say so. Web copy should be bulleted,
concise, easy. Photos should be informative, not decorative. White
space is good. And guys like looking at George Brett's protective cup.
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Five Ways to Write Web Copy That Sells |
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Written by www.articlealley.com
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Thursday, 22 June 2006 |
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By far, the most requested service I
provide is website copywriting, and it is no mystery why this is. Most
people loathe writing, cannot write, do not have time to write (well),
or all of the above.
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10 Tips For Writing Effective Web Copy |
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Written by Julia Hyde
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Friday, 27 August 2004 |
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On the Internet programmers and designers rule, not the writer. Yet
words drive targeted traffic to your site, carry content, make the
sale, convey marketing messages, persuade people to buy and make the
difference between your site's success or failure.
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