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On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.

Newsletters that are informative, convenient, and timely are often preferred over other media. However, a new study found that only 11% of newsletters were read thoroughly, so layout and content scannability are paramount.

For a small to medium sized business, initiating a Website can be one of the toughest jobs you'll face.

It's now more important than ever for companies to translate shrinking marketing budgets into concrete sales results. Internet newsletters provide a unique opportunity for companies to accomplish this by creating synergy between these two disciplines.

It's been etched in our collective psyche as online merchants that some consumers have a tendency to distrust Internet businesses. Many people I know are wary of buying goods or services online.

Today, one of the most important aspects of doing business online is the ability to build a certain trust among the people with whom you do business. Scams, snake oils, and get-rich-quick schemes have somewhat found a niche on the web, and people are understandably cautious, as well as leery, of making a purchase via the web.