| Design, Branding & Multimedia |
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Corporate IdentitySM2 can work with a blank canvas to create a new brand for you, or renovate your existing brand or just revamp an old, outdated logo. SM2 will lead your company from logo conceptualisation through to a completed corporate identity. What is a corporate identity?Corporate identity, like an individuals’ personality, is the image with which your company can be identified. A company’s corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. The image reflected by the “company’s personality” will make the company identifiable and different from your competitors and it will determine its importance in the business world. Your company’s corporate identity can be formed by many of the pieces that form a communicational style such as; logo, letterhead, business cards, folder, inserts, envelope, banners, website etc (all services SM2 provides!). The corporate identity must represent your company’s ethic and attitudes. The corporate identity must also state the difference between the company and its product and services with the ones offered by the competition. Today the corporate identity is a first-rate strategic tool.Common media considered part of a corporate identity include printed stationery, signage, staff uniforms, website, business cards, letterheads and advertising. Your brand is your "essence", the "thing" that makes your company unique and makes your customers come back and choose you over competitors. The essence and brand message that is your brand should appear in your mission statement, be visible in your logo and identity and permeate through every process in your company. Your logo is the visual icon used to represent your brand, in a short and uncomplicated, easy to recognise format. Idyllically your logo should be a long term icon and branding solution. SM2 has the ability to take your company's brand from a blank canvas through to a fully functional identity. SM2 has the capacity and experience to produce results that make a real difference. Our design team are dedicated to achieving the goals set by our clients and have a high standard of excellence in design and innovation. Contact SM2 regarding your branding project now! Look at Design and Branding Portfolio for inspiration!
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Testimonials
| Melanoma Patients Australia |
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"I have one sentence: You Guys Rock & I really mean it."
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