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Earth Walks

www.earthwalks.com.au

www.earthwalks.com.au Earthwalks approached SM2 for their Web solution after recommendation from another satisfied SM2 customer. As Earthwalks business was new and the web presence was the first piece of marketing the business had undertaken – getting it right was crucial.

EarthWalks is a new, unique business that provides bush walking, hiking, and trekking activities, they also cater to corporate clients to assist in team building, group and individual development.

Based on the only existing branding – the logo – the website design has defined the subsequent marketing material.

The new site features the ability for Earthwalks to add, delete and edit new walks and activities, receive email requests and pricing queries. As the walks take place in pristine landscapes, the use of imagery was key. To highlight the landscapes, the site uses a random display of images that inspire the user to take a walk!

Getting the Earthwalks message out was vital. SM2 delivered this by submitting the site to many search engines and directories, optimizing key words, content and description text to get a higher ranking in the search engines and therefore drive more people to the site to achieve a sale.

www.earthwalks.com.au
Date Launched: 4th May 2005