 Introduction
The Be Constructive web site and advertising campaign was launched to advertise and promote working in the trade sector is a viable career choice as there has been a highlighted skills shortage of trade workers around Australia. The national marketing campaign which includes TV, radio, print campaigns, call centres and a website was needed to get the message across that you can "build your future on a trade".
SM2 was approached to handle the development of a strategic website that would be used as a resource for current or interested trade workers with directs from the TV and radio campaign. It is also used as a knowledge base for the call centre staff to research and answer call centre queries.
Technology & Creative
The Be Constructive campaign utilised many different agencies to tie together a national marketing campaign. To ensure strong brand consistency and the correct message was delivered, SM2 worked closely with other agencies, such as video editors, photographers, call centre script writers, printing firms and advertising firms. The new branding was also applied by SM2 to existing portal sites previously created by SM2
to ensure a universal branding of the new brand. These included:
 The Be Constructive site allows the team at Be Constructive to easily update the content and to ensure to to the minute information is available to the call centre staff to assist with the phone enquiries. This creates up to the minute relevant content.
SM2 Worked within tight deadlines to ensure the site launch, which was attended by media, celebratory personalities and the building and construction heavy weights.
http://www.beconstructive.com.au/
Date Launched: 13 March 2006
|
