 Introduction
SM2 has a long standing relationship with the Directors of the newly formed Aged Care Direct. SM2 has serviced the Directors other successful business ventures in the area of branding, print design, web site design and development and I.T. consultancy.
So when Aged Care Direct was created, the Directors naturally turned to SM2 for a successful web result.
Aged Care Direct equips the aged and community care providers with support, knowledge and tools to make responsible and informed decisions about training and skills development to meet corporate strategy, implementation and project management procedures and Software and information technology infrastructure choices.
Creative
SM2 undertook the task of branding a new business that had no exposure and no history and was also the first company to service this new market.
SM2 created a strong, vibrant brand that would appeal to the diverse target audience that encompassed aged care community and I.T. suppliers. SM2 also created printed collateral for conferences such as DL flyers that would make AGED Care Direct stand out in a highly competitive field of conferences and road shows.
See a variety of the offline designed marketing materials SM2 has completed for Aged Care Direct.
Technology
From the brand creation, the next step was web design and development. The site utilises a customised stakeholder management section that allows users to browse a directory of I.T. suppliers, allows I.T. suppliers to add, edit and manage their own listings and allows users to rate, recommend and write a review of the supplier. The site also features a searchable events calendar.
The launch of the new brand and website has been met with great success by alliances, suppliers and clients much to the delight of SM2 and Aged Care Direct.
Note: this site has since been reworked by another supplier since this Case Study using SM2's design and structure as a basis.
www.agedcaredirect.com.au
Date Launched: 22 August 2005
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