Global reach
A website when used in conjunction with SM2 Email Marketing can
reach anyone in the world who has Internet access. This allows you to
find new markets and compete globally for only a small investment.
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Lower cost
A properly planned and
effectively targeted eMarketing campaign can reach the right customers
at a much lower cost than traditional marketing methods such as TV,
radio or print.
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Trackable, measurable results
You can
monitor the effectiveness of your eMarketing campaign with SM2 Email
Marketing. Marketing by email makes it easier to establish how
effective your campaign has been. You can obtain detailed information
about customers' responses to your advertising. With SM2 Email
Marketing you can see how many people opened and read your email, who
did not read it and what format they received their message in, HTML or
plain text.
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24-hour marketing
With SM2 Email Marketing your customers can find out about your products even if your office is closed.
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Personalisation
A SM2 Email
Marketing message you can greet your registered subscribers with
targeted offers and even their own name. The more they interact with
you, the more you can refine your customer profile and market
effectively to them.
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One-to-one marketing
SM2 Email Marketing
lets you reach people who want to know about your products and services
instantly. SM2 Email Marketing lets you reach people who want to know
about your products and services instantly - you don't have to wait
until they switch on the TV or radio or open their mail. People have a
different, more personal relationship with most new technologies. For
example, many people take mobile phones and PDA's everywhere they go,
and a many feel very lost without their email. Combine this with the
personalised aspect of eMarketing achievable with SM2 Email
Marketing and you can create very powerful and targeted campaigns.
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More interesting campaigns
SM2 Email
Marketing lets you create interactive campaigns using music, graphics
and videos. You could send your customers a game or a quiz – whatever
you think will interest them.
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Building relationships with your customers
A website and SM2 Email Marketing provides an ongoing point of contact
with your customers and can be a useful way of collecting information
about them for eMarketing purposes and for building successful
relationships with them. SM2 Email Marketing is great for building
relationships and keeping your customers up-to-date with offers, and is
less intrusive than telephone marketing.
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Compatability
Different programs will
display email differently. You can send emails with HTML or plain text
and let your subscribers choose when they register. So you reach more
audiences with this diversity.
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Shorter Lead Times
If you
have a website or an email template, you can react to events much more
quickly - giving your marketing a much more contemporary feel. If one
of your products is in the news or something important happens in your
industry, you can capitalise on it without having to print or post
anything.
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