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SM2 Email Marketing

SM2 Email Marketing is a HTML and Text based Email Newsletter / Mailing List extension for Joomla!. It supports many features not available in other Joomla Newsletter components. Many site operators are producing great results with the use of Email Marketing, as it is flexible and cost-effective tool. It is particularly suitable for small and medium-sized businesses, not for profit organisations and online communities.

email-marketing

With the SM2 Email Marketing extension, provide your email marketing and communication campaigns with a global reach, trackable and measurable results, personalised interactions and cost effective relationship building. SM2 Email Marketing can help you reach your consumers.

Many businesses are producing great results with Email Marketing and its flexible and cost-effective nature makes it particularly suitable for small and medium-sized businesses, not for profit organisations and on-line communities. Email Marketing provides organisations and businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing.

Key benefits include:

Global reach

A website when used in conjunction with SM2 Email Marketing can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally for only a small investment.

Lower cost

A properly planned and effectively targeted eMarketing campaign can reach the right customers at a much lower cost than traditional marketing methods such as TV, radio or print.

Trackable, measurable results

You can monitor the effectiveness of your eMarketing campaign with SM2 Email Marketing. Marketing by email makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising. With SM2 Email Marketing you can see how many people opened and read your email, who did not read it and what format they received their message in, HTML or plain text.

24-hour marketing 

With SM2 Email Marketing your customers can find out about your products even if your office is closed.

Personalisation

A SM2 Email Marketing message you can greet your registered subscribers with targeted offers and even their own name. The more they interact with you, the more you can refine your customer profile and market effectively to them.

One-to-one marketing

SM2 Email Marketing lets you reach people who want to know about your products and services instantly. SM2 Email Marketing lets you reach people who want to know about your products and services instantly - you don't have to wait until they switch on the TV or radio or open their mail. People have a different, more personal relationship with most new technologies. For example, many people take mobile phones and PDA's everywhere they go, and a many feel very lost without their email. Combine this with the personalised aspect of eMarketing achievable with SM2 Email Marketing and you can create very powerful and targeted campaigns.

More interesting campaigns 

SM2 Email Marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz – whatever you think will interest them.

Building relationships with your customers 

A website and SM2 Email Marketing provides an ongoing point of contact with your customers and can be a useful way of collecting information about them for eMarketing purposes and for building successful relationships with them. SM2 Email Marketing is great for building relationships and keeping your customers up-to-date with offers, and is less intrusive than telephone marketing.

Compatability

Different programs will display email differently. You can send emails with HTML or plain text and let your subscribers choose when they register. So you reach more audiences with this diversity.

Shorter Lead Times

If you have a website or an email template, you can react to events much more quickly - giving your marketing a much more contemporary feel. If one of your products is in the news or something important happens in your industry, you can capitalise on it without having to print or post anything.


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