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Domain Name Registration

Domains

SM2 can provide you with a  complete, secure and easy to use domain name registration service, to get you and your business on the Web.

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How to choose a great domain name

Domain names, such as this one, www.sm2.com.au, are virtual addresses for businesses on the Internet.

Choosing the right domain name is essential to your online branding and marketing. Having a domain name that is easy to remember and represents your brand is imperative to ensure people find you on the web. Your domain name is one way for people to identify you and differentiate you from your competitors.

People find websites many different ways but most often they will:

  • Have seen your URL advertised somewhere 
  • Searched on a search engine and seen your site listed 
  • Guessed your URL based on your company name

You will have noticed that there are a variety of domain names available. .com, .net and .org are example of top-level domain names. There are also country level domain names like .co.uk or .com.au.

There are different regulations attached to different levels of domain names.

A top-level domain name is increasingly hard to secure so you may have difficulty registering your business name with .com as the domain. In Australia, regulation has ensured that your domain name must be derived from your business name, making it easier for you to register a name that accurately represents your business.

You can find out if your chosen domain name is still available here. You can also apply for your domain name online.

SM2 is an authorised iPrimus domain name reseller.