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The New Google Analytics & You |
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 You have probably heard all about Google by now, but did you know as a supplement to your Web Statistic package you can use the revamped Google Analytics. Google Analytics has been re-designed to help you learn even more about where your web site visitors come from and how they interact with your site and can easily be integrated into your SM2 solution.
The new Google Analytics makes it easy to improve your results online. Write better Google AdWords ads, strengthen your marketing initiatives and create higher-converting websites. Google Analytics is free to all advertisers, publishers and site owners.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers. Some of the features include:
 Fast Implementation - Get SM2 to install the Google Analytics tracking code into each of your website pages and tracking begins immediately. - Keyword and Campaign Comparison - Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.
- Custom Dashboards - No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
- AdWords Integration - Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
- Trend and Date Slider - Compare time periods and select date ranges without losing sight of long-term trends.
- E-commerce Tracking - Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.
- Funnel Visualisation - Find out which pages result in lost conversions and where your would-be customers go.
- Site Overlay - See traffic and conversion information for every link as you browse your site.
- Email reports - Schedule or send ad-hoc personalised report emails that contain exactly the information that you want to share.
- Geo-Targeting - Find out where your visitors come from and identify your most lucrative geographic markets.
Use Google Analytics to learn which online marketing initiatives are cost-effective and see how visitors actually interact with your SM2 developed site.
Sign up for your own Google Analytics account now or contact SM2 to help you get started.
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