| Musicadium 2007 |
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Musicadium is a rapidly growing company leading the way in digital distribution of music around the world. To keep up with this swift growth, SM2 was brought on board to design and develop their new corporate website and member-management system. About Musicadium
In industry terms Musicadium is an "Aggregator", contracted directly by the outlets to distribute to their on-line stores a constant supply of music albums and music videos. Aggregators help expand the music market by making it viable for digital outlets to extend their music catalogues with independent artist content, the music that is driving the growth in worldwide music sales. For the artist and label, they do not have to surrender any of their rights - they have full control over copyright, ownership and distribution, are not locked into time based contracts, and can quickly and simply have their music made available to a huge potential fan base. The Solution
The logo needed to be diverse, adaptable, be applied online and offline and reach the diverse market that is digital music. As the logo would be used in many formats, such as web, mobile phones and in various countries and cultures, Musicadium wanted the logo device to be a stand alone element that would be clearly representative of Musiciadium and not reliant on any other branding.
As the Musicadium logo leads itself to any direction stylistically, our designer created a fresh new bold web site layout and a unique and striking suite of visual elements to use with the Musicadium branding both online and offline. To spice up the site even more, the homepage incorporates alluring Flash animation, while JavaScript has been used in the remainder of the site to add further usability and animation on certain elements. The creation of the masthead Flash and its elements from this website design has now been chosen to replace Musicadium’s offline visual image into the printed medium by use of the colourful rainbows, exploding stars and glossy speakers. High priority was put on information architecture to ensure that both returning and first-time visitors can easily find what they are looking for. In concert with a rife and fresh design, the new site does away with any unnecessary obstacles and presents vistors with an exciting and inviting interface. Because Musicadium will be making extensive additions to the site over the coming weeks and months, SM2 took special care to create the site with advancement in mind. Many of the design elements can expand and contract as needed and because SM2 applied the W3C standards to the development process, Musicadium can make their additions without having to edit every page or rework the design. The end result is a beautifully simplistic website that gets the necessary content to the intended audience. Services Provided
www.musicadium.com |
SM2 goes funky and assists a revolutionary new digital music
distributor, that gives independent artists and labels a worldwide
audience, it's own worldwide audience by creating a new site, branding
and more.
Musicadium, headquartered in Australia with networks throughout the globe, is at the forefront of the evolving music industry providing a vital link between the millions of independent artists, the hundreds of Internet based digital music outlets and the artist's fans. We work directly with independent music labels and self released artists enabling them to sell their music to a global audience via the world's leading digital outlets such as Apple iTunes Music Stores, eMusic, Yahoo Music, Microsoft Zune, Virgin Digital and MTV Urge.
For Musicadium this design update was important to continue to push the visual style of its brand further into new markets. The design needed to be vibrant, energetic, accessible and functional and always remain relevant to the numerous demographics it needed to target.