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"I sent out our new website to some of our database and the response has been fabulous. Thank you."
John Guy
Owner and founder of Bush Venture
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Bush Venture are developing modern day Australian heroes who exhibit greatness of spirit and so can be admired for their noble qualities in the ANZAC values of ‘have a go', ‘fair go and fair dinkum' and ‘mateship'.
SM2 completed this project as part of our contribution to the community on a no charge basis.
SM2 was able to deliver the following to ensuring both high quality branding and online presence:
Strategy
- Identify the strongest types of customers who would require the service.
- Identify what they would require from the site to make an informed desision before contacting Bush Venture
- Update the brand to be modern, but approachable.
Creative
- Logo design
- Business card design
- Website Template Design
- Report Design
Technology
- Joomla! Content Management System enabled Bush Venture to self manage the menu, content, latest news, news flashes, bannersand member's only area and photos on the site.
- SM2 Email Marketing component. To reach and maintain a relationship with the users of the site, SM2 installed its own Email Marketing tool. It enabled Bush Venture to broadcast targeted campaigns in HTML email format to their user groups. HTML email templates are used to enhance the marketing efforts of Bush Venture. Basic statistics are accessed by Bush Venture to view who the email was sent to, who opened it and how many times it had been read to track the success of their email broadcast campaigns.
- Migration of existing and new content on Bush Venture.
http://www.bushventure.com.au/
Launched June 2007
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