 Vitae came about because of a concern over the despair (without hope) symptoms seen in Australian youth in antisocial behaviour, violence, crime, substance abuse and suicide. These symptoms are seen to be death centred rather than life centred.
Vitae provides youth with the environment in which to make life changing decisions. Vitae has grown up from the founders’ 20 plus years of experience in bush based interventions. Vitae sponsors youth at risk onto ”Champ Camps”; conducted by Bush Venture .
SM2 completed this project as part of our contribution to the community on a no charge basis. SM2 delivered the following ensuring this not for profit organization both a high quality branding exercise and online presence:
Strategy
- Identify the strongest customers who require the Vitae service.
- Identify what they would require from the site to make an informed decision before contacting Vitae
- Update the brand to be modern, approachable and appeal to a large user base.
Creative
- Logo design
- Business card design
- Website Template Design
- Website Email Newsletter Template Design
- Report Design
Technology
- Joomla! Content Management System enabled Vitae to self manage the menu, content, latest news, images and news flashes.
- SM2 Email Marketing component. To reach and maintain a relationship with the users of the site, SM2 installed its own Email Marketing tool. It enabled Vitae to broadcast targeted campaigns in HTML email format to their user groups. HTML email templates are used to create a relationship with the people who enquire and of past clients. Basic statistics are accessed by Vitae to view who the email was sent to, who opened it and how many times it had been read to track the success of their email broadcast campaigns.
- Migration of existing content onto the new site and adding new content.
http://www.vitae.org.au/
Launched October 2007
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