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DanceFactor
Tuesday, 04 December 2007
DanceFactor is a new dance school recently opened in Mackay by former resident Diane due to a distinct lack of dance schools in the region. Diane started her dancing career in Canberra where she was trained by the Australasian National Champions in Latin.  

On her return to Mackay to open DanceFactor, Diane is again teaching social dancers how to really enjoy their dancing.  She prides herself on quality teaching and bringing the latest in Dance to Mackay. 

Diane plans to start a performance team and to again teach dancers for competition.

SM2 delivered the following ensuring this new start up organisation with strong ties to the local community achieved both a high quality branding and online presence:

DanceFactorStrategy

  • Identify the target audience
  • Identify what information the audience will require from the site
  • Design a brand to be modern, approachable and appeal to a dance focused audience that is reflective of Diane and the teaching style

Creative

  • Logo design
  • Business card design
  • Website Template Design
  • dancefactorWebsite Email Newsletter Template Design
  • Print ad design

Technology

  • Joomla! Content Management System enabled DanceFactor to self manage the menu, content, latest news, images and news flashes.
  • SM2 Email Marketing component. To reach and maintain a relationship with the users of the site, SM2 installed its own Email Marketing tool. It enabled DanceFactor to broadcast targeted campaigns in HTML email format to their audience. Basic statistics are accessed by DanceFactor to view who the email was sent to, who opened it and how many times it had been read to track the success of DanceFactor's email broadcast campaigns.
 

http://www.dancefactor.com.au/
Launched December 2007