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The team from Freshview have started an initiative to improve the state of standards support for HTML email, in both desktop and web-based email clients. 

That cause recently moved one step closer to its goal, with the official launch of the Email Standards Project site.

Our goal is to help designers understand why web standards are so important for email, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for both designers and readers alike. 

Freshview’s Dave Greiner summed up why we need to push for standards support and explained the parallels between standards support in email clients and web browsers, in an interview with SitePoint last month.

What we’ve done is we’ve set up a baseline of standards that we think should at least be a good start, for everyone to meet. And we're currently working through all the major email clients, putting together a wishlist — a top 10. The message is, “If you could do anything, do these 10 things and it will get you pretty close to where we need to be.”

Read the background on why we need standards support in email and what you can do to help, then go read more about this movement or check out what's next for the Email Standards Project on the new blog (complete with a running tally of email clients and a rating for each based on how they handled an acid test).

Source: www.sitepoint.com