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Witt Property Group: Central Place Apartments

central-placeCentral Place Apartments, a Witt Property Group development exclusively sold and marketed by Address Estate Agents, required fast turn around by SM2 to create an online presence and email marketing campaign.

Existing SM2 client, Address Estate Agents acted as a liaison for their recent development based in Cairns, Central Place, for the design and creation of a static Web site, enquiry form and HTML email template.

Strategy

  • Consultancy services to finalise web site functional and creative design requirements
  • Creative Design services to produce web site and email design 

Creative

  • Based off a simple existing brochure, SM2 provided creative direction for Central Place Apartments online, to make the brand more dynamic and positive with the introduction of a strong colour palette and strong layout.
  • The creative produced was a web site interface and an HTML email template used both at the same time to reinforce the brand.

central-place-email

Technology

  • Web Development services to build and release a static website utilising design templates
  • Create emailable enquiry form that submits user’s data to a specified email address
  • Provide support to Address Estate Agents for email sending via their internal email applications (Goldmine)
http://www.centralplacecairns.com/

Date Launched: 25 January 2008