| Lacklustre websites keep the shoppers away |
|
Potential
customers that have a bad experience with a retail website are much
less likely to then visit a brick-and-mortar outlet for that store,
according to new Allurent survey of more than 700 consumers reported by
Marketing Charts.
Almost 40% of consumers surveyed said that if they had a bad online shopping experience it would make them less likely to visit a real world outlet for that shop, while 60% said a negative online experience would damage the image of the retailer’s brand. More than 80% of those surveyed said they would be less likely to return to a site after having a negative online shopping experience there – suggesting that online retailers have one chance to make a good impression with potential customers. Source: http://www.smartcompany.com.au/ |