| You Need Case Studies On Your Web Site |
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Getting online shoppers to convert to buyers, whether online or offline, requires trust-building tactics such as easy site navigation, good search tools and complete product information. We stumbled across an interesting study we found on the eMarketer website called "Cashing In on Consumer Product Reviews". The study found:
22% looked at comparison charts and 21% read expert reviews. Most people are more influenced by reviews by 'real' people than almost anything else.
So start writing and compiling case studies for your site, to give potential clients real examples of your product or service at work. This goes for testimonials as well. |