| The Principles of Beautiful HTML Email |
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As web designers, we're used to designing for the particular constraints and capabilities of web browsers, and there's a ton of great advice out there to help. HTML emails are a different story, though -- they've often been the black sheep of the web design world, and have either been ignored or actively repelled. Despite that, HTML email usage continues to grow, and it has continually proven to be an effective tool for businesses to communicate with customers. Studies over recent years have shown that, on average, email marketing provides as much as $50 in revenue for every dollar spent. |