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10 Tips to run a successful email marketing campaign |
Here are 10 tips to help you next time you run an email marketing
campaign. They will assist your users receiving you email marketing
message.
Keep your customers happy
- Allow convenient ways for customers to unsubscribe.
- Avoid long-winded registration forms. Instead use a simple sign-up form where customers only have to supply an email address.
- Customise content as much as possible.
- Deliver
something special in your email. Offer exclusive deals, relevant
content and great offers in emails, not just an ad for your company.
Beat that spam filter
- An average of 30% of genuine, permission-based emails do not make it into the “in” box.
- Ask your customers to add your from address to their address book.
- Acquire and remove names responsibly.
- Monitor your email campaign delivery rates.
- Create messages that are compatible across all the platforms including Outlook, Hotmail, Yahoo and gmail.
- Set up whitelist (the opposite of an email blacklist) and feedback loops with the major ISPs.
Need Email Marketing?
After an email marketing solution for your web site? Why not try SM2 Email Marketing?
SM2 Email Marketing is a HTML and Text based Email Newsletter / Mailing List extension for Joomla!.
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