| Facebook, you and SM2 |
| Tuesday, 29 April 2008 | |||||||||||||||||||||||||
 Should you add Facebook to your online
strategy and help reach new markets?
The answer is yes and no, only if it’s appropriate to your business. We have found that the advice from industry experts is not to rush and ensure your target audience will find it suitable. It's imperative to have a deep understanding of the social networking landscape prior to your business utilises this approach. Facebook provides a new way to interact with customers and reach new ones however it can only be effectual if it is relevant and appropriate to your audience that it is communicating with. Facebook is only one form of social networking, there is a vast array of other applications in this area including blogs, wikis, podcasts, MySpace, Flickr, YouTube, Twitter and virtual worlds that all confirm the growing trend of networking applications. In February 2008 Nielsen Online found that the early 2008 and late 2007 has seen an "explosion in the use of social networking sites by Australians." "Explosion in the use of social networking sites by Australians, and nearly half of all Australians now have a social networking profile. Half of the current non users indicate they would sign up within the next twelve months." If you are confident with your current online strategy then it may be worthwhile assessing the major networking sites to enhance your business’s online opportunities. See some samples of social networking that SM2 have done:
Interested? Contact SM2 for your social networking solution.
|
|||||||||||||||||||||||||