
| SM2's latest client evaluates people in the workplace |
| Thursday, 29 May 2008 | |
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SM2 will assist Color World Books in their business to publish a web site and accompanying book, titled Management by Color. The concept is based on evaluating human characteristics (non-judgemental "dimensions"), within the work environment, representing sets of dimensions as colors, and plotting these colors on a color cube for visualisation and comparison purposes. The business will provide this system as an annual web-based subcription, and will publish the accompanying book on an on-demand basis. Color World Books' goal is to establish a customer base globally, which SM2 will achieve by SEO practices and email campaigns. Their objectives are to establish partnerships with like-minded professionals who have the ability to market the system in their country of origin, to achieve widespread promotion and to develop and maintain a customer base which would provide stakeholder, employees and customers a return on investment. A key goal of Color World Books is to provide a reliable, easy to navigate site, and a simple book, neither of which are labour intensive. Color World Books approached SM2 as they provide clean, precise design and site layouts will achieve. Keep an eye out for this exciting new business with design, PayPal integration, client management and site development by SM2 shortly! |