| Google Now Penalizing For Slow Landing Pages |
There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.
Google wants a faster experience for the people who click through an
ad to the destination page. A slow landing page stuffed with other ads
and third party content may not be what the typical Internet users
wants when clicking through what looks like a useful ad.
The Inside AdWords blog announced the arrival of landing page speed as
a regular factor in determining ad Quality Scores. Provide a fast page,
and a better Quality Score should lead to lower minimum bids for
keywords.
Bad experiences may mean less conversions for advertisers, but worse
for Google, they could mean a reluctance by people to click on other
ads. Unclicked ads mean no revenue for Google, leading to their
attempts in recent months to aggressively root out what it sees as
lower quality ad practices.
Landing page load time information for AdWords clients joined the
management interface in May. Webmasters with slow pages have their work
cut out for them, and will need to do some cost analysis to determine
if higher bids charged by Google would be offset by whatever factors
contribute to the slow landing page speed. Source: www.webpronews.com |