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PayPal is a  secure and easy way for your customers to buy and send money online worldwide and make transactions online on your eCommerce site either as the only payment method or as another option to Credit Card, Direct Debit or Purchase Order.

Did you know that about 50% of online shopping carts are abandoned at checkout?
Shop.org/Forrester, 2007

As a result a large proportion of your potential customers shopping in your online store never make a purchase. Instead of expensive and time consuming payment gateways utilising your bank, PayPal can offer a fast, easy and secure checkout alternative that integrates into your existing checkout on your eCommerce site.

Research has shown 41% of online shoppers think that the checkout process is too long.
Source: Online Study, Valtech Nov 2006 and TNS Research 2006

You can improve the odds of closing a sale by integrating PayPal Express Checkout into your site. Your customers could complete their purchases in as little as two steps, and will automatically be returned to your website after the transaction is complete and without disclosing their personal financial information.

Why use PayPal?

Grow sales

• In the U.S. some businesses have seen an average sales increase of 14% when they added PayPal to their store.¹

Increase conversion rates

• With Express Checkout, your buyers pay faster by using information they already have stored in their PayPal account. Since it's so easy, they're more likely to buy more often.
• On average, PayPal buyers use PayPal for more than half their online spending.²

Gain new customers

• PayPal has more than 100 million accounts globally.
• 43% of North American online shoppers have used PayPal,³ and 24% of North American buyers consider PayPal their favourite way to pay online.³
• Customers can pay for purchases in your selected currency and payment is automatically converted to your desired currency.

Offer the secure way to pay

• The number one reason 93% of active PayPal shoppers use it is because it's secure.⁴
• Accept payments directly in your selected currency.
• Manage multiple currency payments using your current PayPal account.
• Hold one currency balance and still accept payments in multiple currencies.

Selling Worldwide

Your customers can use PayPal to pay you with up to 18 different currencies! From a recent study, Asia Pacific PayPal members state the top two reasons they use PayPal over another payment method is 'PayPal protects my financial information' and 'multiple ways to pay'*.

PayPal users can pay you with their PayPal balance, bank account, debit or credit card. From their computer or mobile phone. It opens your business to the world.

If your clients are from all around the world, using PayPal's Multiple Currencies feature you can make or accept payments in:

PayPal can easily be integrated into your online store to accept payments from Credit Cards, Debit Cards and Bank Accounts and may increase sales by accepting PayPal. The Express Checkout solution saves customers time, turning potential buyers into loyal shoppers.

Contact SM2 for more information about PayPal and you.

*PayPal Australia Pty Ltd claim based on research conducted - Cross Border Online Payment, Online Shopper Survey Across AP, 2008 August 2008