SM2 | technology | creative | strategy. Web development. Web design. Joomla! Brisbane Australia

Management by Color is an online tool for anyone who manages or recruits people and would like to maximise the chances of achieving an ideal cultural fit within a team. Management by Management by Color, non-labelling relativity tool for visualizing individual fit within a team or organisation. This tool is accessed via the SM2 developed website.

Management by Color was created in 2008 by an international team of professionals who put their heads together to find a way to make it easier to determine a person's fit within a group, team or partnership. Management by Color is an Internet based business providing a quick and easy tool for use globally on a subscription basis for the visualisation and comparison of people's behavioural tendencies.

This simple tool enables you to visualize and compare personality dynamics in the workplace, by representing these dynamics as shades of different colours for different individuals. The tool will help users evaluate each of their team member's personality dynamics with a couple of clicks, and then compare them graphically with the help of of the colour plotter. 

This is when they approached SM2 to assist with their online solution to allow subscribers to access this tool. Management by Color approached SM2 after extensive Internet research on Australian based Joomla! developers and SM2 successfully won the tender.

Strategy

During initial briefs utilising SM2's Website Brief methodology, Management by Color and SM2 where able to articulate and identify the overall goals of the site redesign, including specific questions regarding message, audience, content, look and feel, and functionality. These sessions assisted Management by Color define their web goals,  define their web site requirements and helped formulate the plan for their website.

A brief summary of the key strategic objectives of the site were:

• Create a strong web presence to enhance current marketing, sales and communication activities
• Empower Management by Color to simply manage and update its website
• Hosting for the new site
• Show credibility and clearer message on what Management by Color offer and to make the site look professional and appealing
• Achieve 10,000 subscribers in the first year of operation, coming from Australia, USA and UK markets
• Integrate the site with PayPal for the subscription to the service
• The primary online business objective with the site was to attract subscribers to the online tool.
• Up skilling staff: SM2 provided training and instruction to Management by Color in operational use of the website management system and tools.
• Management by Color will measure the success of the site by the number of subscribers it receives over a specific period. To assist with the site being found, SM2 created a search engine friendly site to allow for easy site indexing by search engines.

Creative

• SM2 conducted surveys with Management by Color's key stakeholders and undertook a creative brief session to define the creative goals of the site.
  
• The site was to be seen as fresh, colourful, professional and simple to use. The site conveys Management by Color as a fresh, open to suggestion and non-traditional in our thinking organisation.

Technology

• The site utilises a subscription model, where the user can pay via PayPal. The management of the subscriptions is integrated into the site and handled by Management by Color PayPal subscription service. The subscription handles 4 subscription options: monthly subscription, six-monthly subscription, annual subscription and a lifetime member.
• Using PayPal Subscriptions the customers purchase automatically recurring subscriptions from the website.
• SM2 also integrated Google Analytics into the site to capture tracking of visitors.
• The online software was developed in Flash by Management by Color and integrated into the site. The site is based on the Joomla! 1.5 platform with MySQL back end database. The online software uses Joomla's user session to identify users.
• A Discussion Forum was integrated to enable creation, moderation and management of permission based topics and threads to allow user interaction with the site.
• To assist with search engine ranking and for user experience, a sitemap component for Joomla! that shows the normal Menu Structure, Content Categories and Sections in a hierarchical list was installed and configured. Sitemaps are used to assist in SEO and for user experience in searching the site. 

www.managementbycolor.com
Date Launched: Thursday 2 October 2008