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Brisbane Prothodontics Branding & Web Project |
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Wednesday, 14 January 2009 |
 The development of the new prothodontics company required SM2 to
design the new corporate brand, design the marketing materials and a
content managed website for the Brisbane Prosthodontics practice.
Brisbane Prothodontics believe that “Quality Matters” – and at Brisbane Prosthodontics, their clients can be assured of receiving the highest possible standard of care in a
comfortable and friendly environment.
SM2 Services Provided
 SM2 created and supplied the following products and services for the new practice:
- a unifying brand for Brisbane Prosthodontics
- marketing materials for the new brand identity including Business Cards, Letterhead, A4 folders
- project management services to coordinate print production
- consultancy services to finalise functional and creative design requirements
- website and email hosting
- office window frosting design and print coordination
- Creative Design services to produce website layout based on newly created branding
- Web Development services to build and release a regenerated Brisbane Prosthodontics website using Joomla! Open Source technology
- Google Maps Integration
- Google Analytics Integration
- Training and Support services to up-skill and support web editing staff in operational use of the regenerated website
"Branding is a
relatively new concept to Dentistry and I had seen the effects of both
good and bad branding in some of practices of my peers. I knew that
when I moved and established my new practice, it had to branded
correctly, to properly portray our specialist training and abilities,
as well as the high quality customer service we were committing to.
I
was pleasantly surprised that SM2 did not take the branding exercise as
an opportunity to provide me with some artwork for a logo, but instead
used the opportunity to learn about my business and my staff. Michaela
and Mark then set about creating a colour scheme, fonts and logo that
epitomised who we are and what we do. We couldn't have been happier
with the outcome.
In fact, we were so happy with their creative
design that we asked them to help by coming up with a solution for a
screening pattern on our window front, and we had no hesitation in
having them produce our website - which also conveys the
professionalism and overall feel of our practice. I would be happy to recommend SM2 to any of my colleagues."
Michael Mandikos
Brisbane Prosthodontics
Date Launched:
14 January 2009
www.brisbaneprosthodontics.com.au
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