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Confident Kids and Teens Branding, Marketing and Website
Tuesday, 27 January 2009

Confident KidsConfident Kids and Confident Teens is a social and emotional resiliency program for all children and teens aged 5-16 years, based on the well-researched theory and techniques of Cognitive-behavioural therapy and Mindfulness practice. Confident Kids teaches kids new ways to cope with challenging situations and how to pay attention to their physical experiences, thoughts and feelings in order to reduce worry, fear and stress.

SM2 was approached to create the new business's brand, marketing materials and website to expose this new organistaion.

Creative

The brand called for the creation of a distinct and fun set of logos to emplace a sense of normalcy to the service being provided. Unique characters were created for children to identify with and aspire to. SM2 created the logo, website design, business cards, brochures, flyers, email signatures, email marketing and branding.

Technology

Confident TeensSM2 provided development and consultancy services to build the Confident Kids and Confident Teens website and provided the following operational tools:

  • Joomla! Content Management System enabling Confident Kids and Confident Teens to self manage the menu, content, latest news, news flashes, banners, polls and photos on the site. 
  • SM2 Email Marketing component.
  • Joomap sitemap component. Sitemaps are used to assist in SEO and for user experience in searching the site.
  • Google Analytics integration
Date Launched: Tuesday, 27 January 2009

http://www.confidentkidsandteens.com.au/

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