| How to Kill Conversation & Suck Life Out of Your Blog |
|
Picture this: You're standing at the front of a ballroom full of customers and potential customers. You have a product you're proud of, and your customers are happy. The more your customers talk about your product, the more your potential customers convert.
You talk for a few minutes about your product, then you open
the floor for comments and discussion -- only you add two conditions:
nobody gets to introduce themselves and all comments are moderated by
you before they're shared with the room. Then you go sit in the corner
and talk with your VP of Sales. You make it clear you're not going to
listen or participate. Sounds crazy. Nobody would do that. It would kill the conversation and suck the life out of the room, not to mention your sales funnel. Except serious, smart companies do it every day -- on their blogs. They set up a blog, summon their inner Hemingway for the posts, then suffocate commenting and conversation: Read the full article at http://blog.hubspot.com/blog/tabid/6307/bid/4251/How-to-Kill-Conversation-Suck-Life-Out-of-Your-Blog |
