| Reinventing Media Event |
| Tuesday, 02 December 2008 | |
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The victory of Barack Obama featured the powerful use of new media and the Internet in ways never seen before in a US presidential election. New technologies can provide delivery platforms for desirable content across multiple devices, channels and networks. But only the most clever and innovative companies will exploit these technologies to provide truly remarkable experiences to keep their customers happy – and faithful. And it’s not just media companies! Amidst the current financial turmoil, financial services and other customer-facing industries will need to use the same technologies and customer-centric – rather than traditional product centric – approaches to survive. The panel of leading industry experts will explore these and related themes. Download the full invitation here. The speakers
Andy Conroy (Melbourne)
Sue Klose (Brisbane, Sydney)
Pippa Leary (Sydney)
Hugh Martin (Brisbane)
Mike Van Niekerk (Melbourne) Event Details
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Mark will be attending the ThoughtWorks' Quarterly Technology Briefings on "Reinventing Media" on Thursday 11 December 2008.
The event will discuss the radical shifts in consumer habits that are forcing media companies to reinvent
their business models, with relentless pressure to find new ways to secure
customer loyalty.
